Publisher's fair
Chicago, Illinois
In collaboration with Lisa Armstrong (design) and Julia Arredondo (illustration) Typography lockup by Jarin Moriguchi
An identity for the Chicago Publisher's Fair centered on access and community building. The system draws from the architecture of the Chicago Cultural Center, where the fair took place.
The typographic mark references the building’s historic arches, translating their form into a structured yet welcoming lockup. The letterforms echo the curvature of the space without becoming literal, grounding the identity in its physical context.
The system extends across printed materials including nametags, table cards, buttons, and posters. Each piece reinforces the architectural motif while maintaining clarity and approachability at scale.
