This project focused on revisiting the branding for Maui Girl, a swimwear company based in Maui, to appeal to a more contemporary and diverse audience. A new visual direction would maintain the brand’s island roots while incorporating a modern, adventurous aesthetic that extends beyond swimwear to outdoor activities and apparel. Bold typographic and illustrative approaches, vibrant yet sophisticated color palettes, and nature-inspired elements to capture the spirit of exploration, freedom, and island lifestyle. The goal was to create a cohesive proposal for brand identity that would resonate with both existing customers and a broader audience seeking adventure-ready apparel.
An identity for an agile, Seattle-based product development duo servicing some of tech's biggest companies.
An identity for an agile, Seattle-based product development duo servicing some of tech's biggest companies.

A website that echoes an art fair’s contemplative pace, drawing design inspiration from vintage train schedules to evoke themes of arrival, departure, and rhythm.

A website that echoes an art fair’s contemplative pace, drawing design inspiration from vintage train schedules to evoke themes of arrival, departure, and rhythm.
A website and mark for an architecture studio specializing in modern architectural approaches tailored to African environments.
A website and mark for an architecture studio specializing in modern architectural approaches tailored to African environments.
An identity for a publisher's fair that reflects access, community building, and references the architecture of one of Chicago's most historic buildings.
An identity for a publisher's fair that reflects access, community building, and references the architecture of one of Chicago's most historic buildings.

Love letters and dream sequences for a Beijing-based artist.

Love letters and dream sequences for a Beijing-based artist.

A website to publish PDFs, born out of a temporary obsession during, and briefly, post-grad-school.

A website to publish PDFs, born out of a temporary obsession during, and briefly, post-grad-school.

In the utopian view of the internet, open source enables the free flow of knowledge, remixing, and redistribution, an idea I am entranced by and see within the nature of the basic and un-restricted portable document format (PDF), a familiar child of computing.

In the utopian view of the internet, open source enables the free flow of knowledge, remixing, and redistribution, an idea I am entranced by and see within the nature of the basic and un-restricted portable document format (PDF), a familiar child of computing.

Designing EP covers and a social media campaign of a dream state for an international pop artist.

Designing EP covers and a social media campaign of a dream state for an international pop artist.

A book of responsive writings, drawings, and contemplations on screenwriting, aleatory, and choose-your-own-adventure games from the early internet era.

A book of responsive writings, drawings, and contemplations on screenwriting, aleatory, and choose-your-own-adventure games from the early internet era.
A logo for one of Hawai‘i's oldest swimwear companies stepping into a new era.

A logo for one of Hawai‘i's oldest swimwear companies stepping into a new era.



