Importer and e-commerce company
New York City
Shokuya means “food store” in Japanese. Henry, the founder who also named the company, had a vision for making artisanal Japanese kitchen staples accessible to the U.S. market. The visual identity of Shokuya emphasizes this mission of clarity with typographic approaches and iconography inspired by wayfinding in Japanese metro stations.
An educational approach to storytelling and explaining products is applied throughout the design of packaging, website, and social media assets, with a focus on honoring the legacies of Shokuya's multi-generational suppliers.
